Interview with Rob Kobrin – Chief Technology Officer, Integrated Media Technologies

Rob Kobrin, elegantworkflow.com, dave ginsberg, consulting, cloud migration, digital asset management, workflow design, technology updates, Open Stack, user centric solutions, interviews, industry leaders, best practices, editing, DAM, MAM, SAN, NAS, SAAS, PAAS, technology solutionsRob Kobrin is recognized as a leader in the media & entertainment industries’ development and use of digital media technology.

He began his career in 1975 as an apprentice to director John G. Avildsen on Rocky. In 1986 he focused on editing, with an emphasis on emerging technologies.

While pursuing technology for his own artistic use, Rob provided technical consulting services throughout the media industries. Primary amongst these clients was Avid Technology, Inc., which grew during his involvement from a 16 person start-up to be the world leader in digital media creation technology with 2600 employees.

From 1999 to 2003, Rob served Avid as Senior Vice President World-Wide Product Marketing. He initiated Avid’s successful Partners and Developers Programs, and instituted formal product lifecycle management. His group’s functions included support for engineering, manufacturing, sales, marketing communications, investor relations, intellectual property protection and strategic acquisitions.

From 2004 to 2007, Rob led his own consulting practice, working with diverse industry participants and investors regarding business, product, and technology development.

In 2007, Kobrin joined Integrated Media Technologies, Inc., as Chief Technology Officer. IMT is the industry’s fastest growing systems integrator, serving clients nationwide from offices in North Hollywood, San Jose and New York. Rob continues to consult with media enterprises regarding business and media practices. His clients include all the major studios, cable networks, telecom providers, and vertical niche technology

He has also participated extensively in standards bodies, trade organizations and academic institutions including:

Production: American Society Cinematographers; Cinema Audio Society; Hollywood Post Alliance; Motion Picture Editors Guild; Visual Effects Society

Engineering: Open Media Framework Initiative, Advanced Authoring Format Association, Advanced Media Workflow Association, Society Motion Picture and Television Engineers

Academic: American Film Institute; Australian Film Television and Radio School, MIT MediaLab, Tokyo Film Center of the Arts, University of the Arts London

We chat with Rob about how home video changed the industry, why proper testing of workflows are so important and how one large MAM might not be the best solution for a facility.


Please click on the link below to listen to the interview:
Interview with Rob Kobrin – CTO at Integrated Media Technologies

To download a transcript – click the link below:
Interview Transcript Coming Soon