Interview with Chad Beer – Director, Digital Assets and Rights Management at American Express Publishing

Chad Beer, elegantworkflow.com, dave ginsberg, consulting, cloud migration, digital asset management, workflow design, technology updates, Open Stack, user centric solutions, interviews, industry leaders, best practices, editing, DAM, MAM, SAN, NAS, SAAS, PAAS, technology solutionsChad Beer has worked with DAM for 15 years in a range of business environments including museums, fashion, advertising, and publishing.  His work has focused on the major aspects of DAM integration: workflow development, rights management, metadata development, system design and implementation, process change management, and user adoption.  His current work with American Express Publishing has allowed him to dig deeply into each of these as a new DAM system was implemented and successfully rolled out in 2012.

In our conversation, we discuss how a service interruption can actually be a good thing, why an appealing front end can help in user adoption and why he believes that DAM systems often have weak workflows.


Please click on the link below to listen to the interview:
Interview with Chad Beer – Director, Digital Assets and Rights Management at American Express Publishing

To download a transcript – click the link below:
Chad Beer Interview Transcript